Does Cancer Matter To Twitter Users?

OK, so it’s a controversial title for one of my first blog entries but now I might have your attention it’s an interesting topic, I think. If you’re on twitter then you will be aware of the various hashtags used for cancer, two of the main ones I see are #BoobWednesday and #KickCancer. These are primarily used by women to promote awareness of breast cancer, however I see very little from men on the subject. Why is that? Is it just that we (men) don’t think about it, know all we need to or just want bury our head in the sand?
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